How to Write Headlines That Work

August 5, 2012

I had read the Copyblogger article on “How to Write Headlines That Work” probably about 18 months ago and still remember it. I have also sent it to other writers to give them suggestions on writing compelling titles. When asked to submit an article to Digg, I choose to submit it. I think it offers timeless advice for copywriters as well as anyone who publishes content. It is also a great marketing tool for Copyblogger to market its Copywriting 101 and Magnetic Headlines courses.

The title of an article, blog post or product is the first thing people see and needs to convince them to read the article. The title can convince them that they have come across something that could help them, encourage or inspire them or teach them something new. A great title can attract interest or outrage.

Some of the top headlines include “How to” and “Question” headlines. The “How to” articles promise to teach uses something, and can also promise to teach us how to do it faster or better than before. A question headline directly asks readers a question that they want to see answered or areĀ interestedĀ in the writer’s perspectives. These titles can be provocative because the writer isn’t necessarily agreeing with the question but just putting the idea out there.

I encourage you to read the entire article on writing headlines that work for the other 6 time-tested headlines.

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Top 10 Copywriting Tips for Beginners - The original title of the post
August 12, 2012 at 4:04 pm

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